Puma goes Green

Boxes account for millions of tons of waste, so Puma decided to take it upon themselves to see that number decrease. How? By altering their shoe box.

It took them 21 months. But  with the help of innovative industrial designer Yves Behar, they’ve finally come up with the perfect packaging that balances marketability with sustainability.

Puma’s gone Green.

Thumbs up.

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About hipcoulture

Sicilian mud-bath. undecided at mind, decided at heart. brave when moving away, a coward when saying goodbye. great when talking about others, terrible when talking about myself. love travelling... love everything about it.
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