Puma goes Green

Boxes account for millions of tons of waste, so Puma decided to take it upon themselves to see that number decrease. How? By altering their shoe box.

It took them 21 months. But  with the help of innovative industrial designer Yves Behar, they’ve finally come up with the perfect packaging that balances marketability with sustainability.

Puma’s gone Green.

Thumbs up.


About hipcoulture

Sicilian mud-bath. undecided at mind, decided at heart. brave when moving away, a coward when saying goodbye. great when talking about others, terrible when talking about myself. love travelling... love everything about it.
This entry was posted in Random and tagged , , , , . Bookmark the permalink.

1 Response to Puma goes Green

Leave some Love. Any. I'm not that picky.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s